New Products Management by C. Merle Crawford PDF
New Products Management by C. Merle Crawford is a comprehensive book that focuses on the strategic management of new products. It provides valuable insights and tools for developing successful new products and bringing them to market effectively. The book contains 448 pages and the ISBN is 9780073102879. New Products Management by C. Merle Crawford was published by McGraw-Hill Education. In conclusion, this book is a must-read for anyone involved in product development and innovation, as it offers practical guidance and best practices for managing the entire new product development process.
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