Customer Relationship Management: A Databased Approach by V. Kumar PDF
Customer Relationship Management: A Databased Approach by V. Kumar is a comprehensive guide that focuses on using customer databases to manage relationships effectively. It offers users the advantage of utilizing data-driven strategies to enhance customer interactions and loyalty, ultimately leading to increased sales and profitability. The book consists of 320 pages and has the ISBN 978-0471271338. It was published by John Wiley & Sons Inc. in 2002. In conclusion, Customer Relationship Management: A Databased Approach by V. Kumar provides valuable insights and practical techniques for businesses seeking to improve their customer relationship management practices.
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