Marketing Management in China by Kotler, Philip PDF
Marketing Management in China by Kotler, Philip is a comprehensive guide that examines the unique challenges and opportunities of marketing in the Chinese market. It offers valuable insights and strategies for professionals looking to navigate the complexities of marketing in China.
The book has 736 pages and provides in-depth analysis and practical advice for marketers operating in China. The ISBN for Marketing Management in China by Kotler, Philip is 9780470824786, and the book was published by John Wiley & Sons. In conclusion, Marketing Management in China by Kotler, Philip is a valuable resource for anyone looking to expand their marketing knowledge and expertise in the Chinese market.
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