International Retailing by Sternquist, Brenda PDF
International Retailing by Sternquist, Brenda is a comprehensive textbook that provides insights into the global retail industry. It covers topics such as international expansion strategies, market entry modes, and global supply chain management, offering valuable knowledge for students and professionals in the field. The book consists of 320 pages and has an ISBN of 978-1138694268. Published by Routledge, International Retailing by Sternquist, Brenda is a useful resource for anyone looking to understand the complexities of retailing on a global scale. In conclusion, this book offers a wealth of information on international retailing practices and can serve as a valuable tool for academics and industry practitioners alike.
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