Marketing Management: A Customer-Oriented Approach by Kenneth clow PDF
Marketing Management: A Customer-Oriented Approach by Kenneth Clow is a comprehensive book that focuses on the importance of customer satisfaction in marketing. It provides readers with a customer-centered perspective, allowing them to better understand and meet the needs of their target audience. The book consists of 528 pages and has an ISBN-10: 128509186X and an ISBN-13: 978-1285091860. Marketing Management: A Customer-Oriented Approach was published by Cengage Learning and offers valuable insights and strategies for marketers looking to create successful customer relationships and drive business growth. Overall, this book is a valuable resource for anyone looking to improve their marketing tactics and enhance their customer satisfaction levels.
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