Promotion in the Merchandising Environment by Everett, Judith C. PDF
Promotion in the Merchandising Environment by Everett, Judith C. is a book that explores the various promotional strategies that can be used in the retail environment. It provides insights on how to effectively promote products and increase sales, making it a valuable resource for professionals in the merchandising industry. The book consists of 320 pages and has an ISBN of 978-0134154929. It was published by Pearson Education and offers practical guidance and tips for implementing successful promotion campaigns in retail settings. Overall, Promotion in the Merchandising Environment by Everett, Judith C. is a comprehensive guide that can help individuals enhance their marketing skills and achieve success in the competitive retail market.
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